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Season 2 Episode 5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
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September 15, 2017 10:08 AM PDT
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Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.

Season 2 Episode 4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Book
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September 27, 2017 11:51 AM PDT
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Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.

Season 2 Episode 3: Leading the Business Book Industry's Leading Business
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September 06, 2017 11:39 AM PDT
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Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the 3rd edition of The 100 Best Business Books of All Time in addition to multiple degrees in creative writing and literature.

Season 2 Episode 2: Grammar Girl Talks About Why Perfect Is the Enemy of Good and How She Wrote a Book from a Wall of Post-Its
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August 12, 2017 11:25 AM PDT
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Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty Tips for Better Writing and Grammar Girl Presents the Ultimate Writing Guide for Students.

*Photo credit to David Calvert

Season 2 Episode 1: Bestselling Publisher Ray Bard on Fired UP! Selling and the 4 Things Every Business Book Should Do
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August 06, 2017 01:25 PM PDT
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Ray Bard is the founder of the business publishing house Bard Press.
Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in history, The Little Red Book of Selling with over 3 million sold.
He came on the podcast to talk about his own new book Fired UP! Selling: Great Quotes to Inspire, Energize, and Succeed as well as to share the 4 things every business book must sell.

Season 1 Episode 10: Derek Lewis on Banishing Fear as a Writer
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October 20, 2016 04:30 AM PDT
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Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.

Season 1 Episode 9: Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Law
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October 13, 2016 04:06 AM PDT
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Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher.

Listen to this podcast as Dan takes us through the complex (but crucial) world of publishing law, and how authors and other creatives can protect themselves and their work.

Season 1 Episode 8: Michele DeFilippo on Book Design
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October 05, 2016 06:49 AM PDT
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Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by IngramSpark.

Season 1 Episode 7: How Business Author Ed Gandia Landed On Amazon's Bestseller List
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September 28, 2016 06:20 AM PDT
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Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the economy was taking a nosedive and the global corporate environment was experiencing a massive shift.

Listen to the podcast to learn how Ed and his co-authors as they developed their business book idea and the impact it made on his business.

Season 1 Episode 6: How to Craft Great Business Book Titles with Derek Lewis
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September 20, 2016 09:44 AM PDT
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Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book title.

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