Business Book Podcast
Season 2 Episode 5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketing
September 15, 2017 10:08 AM PDT
Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.Season 2 Episode 4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Book
September 27, 2017 11:51 AM PDT
Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.Season 2 Episode 3: Leading the Business Book Industry's Leading Business
September 06, 2017 11:39 AM PDT
Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the 3rd edition of The 100 Best Business Books of All Time in addition to multiple degrees in creative writing and literature.Season 2 Episode 2: Grammar Girl Talks About Why Perfect Is the Enemy of Good and How She Wrote a Book from a Wall of Post-Its
August 12, 2017 11:25 AM PDT
Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty Tips for Better Writing and Grammar Girl Presents the Ultimate Writing Guide for Students.
*Photo credit to David CalvertSeason 2 Episode 1: Bestselling Publisher Ray Bard on Fired UP! Selling and the 4 Things Every Business Book Should Do
August 06, 2017 01:25 PM PDT
Ray Bard is the founder of the business publishing house Bard Press.
October 20, 2016 04:30 AM PDT
Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.Season 1 Episode 9: Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Law
October 13, 2016 04:06 AM PDT
Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher.
Listen to this podcast as Dan takes us through the complex (but crucial) world of publishing law, and how authors and other creatives can protect themselves and their work.Season 1 Episode 8: Michele DeFilippo on Book Design
October 05, 2016 06:49 AM PDT
Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by IngramSpark.Season 1 Episode 7: How Business Author Ed Gandia Landed On Amazon's Bestseller List
September 28, 2016 06:20 AM PDT
Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the economy was taking a nosedive and the global corporate environment was experiencing a massive shift.
Listen to the podcast to learn how Ed and his co-authors as they developed their business book idea and the impact it made on his business.Season 1 Episode 6: How to Craft Great Business Book Titles with Derek Lewis
September 20, 2016 09:44 AM PDT
Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book title.
Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid?
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
I’m Derek Lewis, Business Ghostwriter, Author and Entrepreneur. Subscribe to this channel to go behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to write, publish and market a business book. Topics: Business books, writing, publishing, and marketing for authors and aspiring authors.
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