Business Book Podcast
Season 1 Episode 5: Going Down Memory Lane with Business Book Pioneer Jack Covert
September 14, 2016 11:54 PM PDT
Author Jack Covert is founder of 800-CEO-READ, a firm that helps authors navigate the world of book sales. From advertising and promotion to shipping and customization, they help authors understand the marketplace and make the best decisions for their unique objectives and situation.
Jack talks about his start in the publishing world, how he co-wrote The 100 Best Business Books of All Time, and what authors need to successful sell books.Season 1 Episode 4: Literary Agent Cynthia Zigmund on What Publishing Success Takes
September 05, 2016 11:02 AM PDT
Cynthia Zigmund is founding president of Second City Publishing based in Madison, Wisconsin. She represents business authors and works with them through the all phases of the publishing process. Her firm has sold a number of business bestsellers, and is a leading publisher of business books.
Listen to Cynthia’s beginnings as at John, Wiley & Sons and how she fostered her love of business books to eventually found her own literary agency and work with some of today’s leading business authors.Season 1 Episode 3: Derek Lewis on His Five-Step Process for Beating Writer’s Block
August 31, 2016 11:18 PM PDT
Writer’s block is normal and is something any writer can overcome.
Derek takes us through the five steps he uses to ghost write several books a year and coach aspiring authors to write their own books, virtually eliminating writer’s block.Season 1 Episode 2: Monkey C Media CEO Talks about Book Creation and Marketing for Business Authors
August 23, 2016 05:23 AM PDT
Jeniffer Thompson and Derek Lewis cover everything from book trailers, brand building, author platform development, and printing for self-published authors.Season 1 Episode 1: Traditional or Self-Publishing? How Authors Can Get the Best of Best Worlds
August 11, 2016 11:58 AM PDT
Tanya Hall is CEO of Greenleaf Book Group, a hybrid publisher. Named to Publishers Weekly’s 2015 list of independent publishers with the most growth in sales, the company bridges the gap between traditional publishing and self-publishing by offering customized author and distribution services.
Tanya talks to Derek about how her firm helps authors navigate the world of book publishing and marketing.
Print or eBook? Twitter or LinkedIn? Blogging, public speaking, or podcasting? Traditional, self-publishing, or hybrid?
If you’re an author, ghostwriter or aspiring author, today’s publishing environment can feel like a maze that’s hard to navigate.
I’m Derek Lewis, Business Ghostwriter, Author and Entrepreneur. Subscribe to this channel to go behind the scenes as I interview authors, business leaders and publishing industry experts about what it takes to write, publish and market a business book. Topics: Business books, writing, publishing, and marketing for authors and aspiring authors.
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